Posted by Reporter on Tuesday
Global sustainability leader Aveda today announced it has become the first beauty company in the world and only the second U.S. company in any industry to receive a Cradle to Cradle (C2C) sustainability endorsement, with seven Aveda products achieving Gold Level C2C certification.
Today’s endorsement comes from sustainability consultancy McDonough Braungart Design Chemistry, LLC (MBDC), the firm that pioneered the concept of Cradle to Cradle design, and the implementation of eco-effective design principles. Cradle to Cradle product certifications, completed by MBDC and its affiliate, the Hamburg, Germany-based Environmental Protection and Encouragement Agency (EPEA), recognize Aveda’s recent extraordinary efforts to develop products and processes that conform to the world’s most advanced standards for intelligent design, sustainable stewardship and reuse of materials.
C2C endorsement recognizes companies’ efforts in developing environmentally-intelligent products with a goal of eliminating waste entirely. EPEA, founded by life-cycle expert, Professor Michael Braungart, and MBDC, co-founded by Braungart and renowned designer and green architect, William McDonough, are the global leaders in certification of sustainable processes, products and services.
The endorsement by MBDC adds to Aveda’s impressive record of environmental sustainability. Throughout Aveda’s 30-year history, the company’s accomplishments have included the pioneering use of wind energy in the beauty industry, leadership in the use of recyclable packaging and support of organic agriculture.
Aveda’s C2C certification and endorsement are the culmination of 30 years of socially and environmentally responsible business practices. This latest milestone comes at a time when the U.S. administration and national governments around the world are issuing calls for businesses to adopt energy and operational practices to advance environmental responsibility and help stimulate economic growth, an approach Aveda has pursued since its founding in 1978.
“As the first beauty company to achieve Cradle to Cradle endorsement, Aveda is recognized as a leader in intelligent design,” said Aveda President, Dominique Conseil. “Designing and manufacturing products can be environmentally responsible when environmental goals are factored into the concept at the very beginning. At Aveda, we believe that authentic beauty cares for the environment which we inherited from elders, and will leave to generations that follow.”
Conseil noted that Aveda’s adherence to its core environmental values has been nurtured alongside growth in sales and profit. The company has made remarkable progress in energy conservation and the use of renewable energy and is currently the largest buyer of green energy in Minnesota and the 32nd largest purchaser in the US. And these strides have been made without compromising business performance. The company’s sales have grown five times in 10 years.
The C2C endorsement recognizes Aveda not just for the products it creates, but for the company’s overall commitment to ingredients, materials, and processes to create a positive environmental footprint.
Aveda received Gold C2C designation for seven key products and Silver C2C designation for its packaging. The Gold certified products are: Aveda Smooth Infusion Shampoo; Smooth Infusion Conditioner; Aveda Dry Remedy Moisturizing Shampoo; Dry Remedy Moisturizing Conditioner; Aveda Men Pure-Formance Shampoo; Aveda Men Pure-Formance Conditioner; and Green Science Firming Face Creme.
To date, no other beauty products have been awarded Gold C2C certification.
“Aveda has been at the forefront of the environmental movement within the beauty industry since its inception and they continue to innovate by fully embracing Cradle to Cradle design,” said Professor Michael Braungart, CEO of EPEA. “Aveda is making a difference and ensuring that what they design is beneficial to the biosphere.” In 2006, EPEA also endorsed Aveda’s Green Ingredient Policy, which it developed to help ensure product ingredient integrity.
MBDC co-founder William McDonough praised Aveda’s accomplishments and the company’s vision. “For our society to flourish, we must design products and systems based on patterns found in nature, eliminating the concept of waste entirely and creating an abundance that is healthy and sustaining,” he said.
Aveda’s C2C endorsement is expected to signal an important change within the beauty industry and catalyze sustainable product development and manufacturing. “We can change the world by changing the way the world does business,” said Conseil.
Aveda, The Art and Science of Pure Flower and Plant Essences, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet. Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume and lifestyle products. Headquartered in Blaine, Minnesota, Aveda is available in Aveda stores, on www.aveda.com, and in nearly 7,000 professional hair salons and spas in 29 countries worldwide.
Aveda’s numerous corporate and social responsibility associations include CERES (Coalition for Environmentally Responsible Economies), ISO (International Organization for Standardization), Coop-America/Green Business Network, SVN (Social Venture Network), BSR (Business for Social Responsibility), Environmental Grant Makers, American Botanical Association, Organic Trade Association, National Recycling Coalition, and the U.S. Green Building Council.
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Revitol Reviews on Revitol Skin Care Products. Buy Revitol direct and get 2 FREE with order.
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Make your mouthwash do more than keep your breath fresh with these creative uses.
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Skin Care Products Review At CVS - On The Go Review Part 1
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20 Basics Today - 20 Basics Tuesday
1. Have all your tools ready for a quick efficient, application.
2. Proper application is essential for even uniform coverage and end results. Apply evenly by ‘quarters’ and 1/2 inch partings.
3.With gray hair — start application in the ‘front‘ - 2 quarters, Gray-free begin in the back.
4. Wear gloves, always. I’ve found a "small" in a Latex glove (for pretty much any female) is the perfect size. Surgical-tight makes the process easier.
5. For best results and results I can back-up, use Professional Hair Color and Professional H2O2 (developer) ONLY. Which does not include any Hair Color Products at Sally’s. For a list of Hair Color approved by Killer Strands please email: Killerstrands@gmail.com. When I say Wella in my posts, I refer only to the European International Lines of Wella meaning: Koleston Perfect - permanent hair color, 
Blondor- lighteners & Color Touch - demi-permanent color….I receive countless emails from readers thinking that Wella is Wella…when nothing could be further from the truth. The 2 versions aren’t even developed in the same country, the ingredients in the color and developers are nothing a like. The 2 lines are formulated in 2 separate corners of the world. The Euro line of Koleston Perfect & Color Touch is made in Germany - home of precision engineering and BMWS…..and Color Charm is made in Woodland Hills, California about 20 miles from me. They are nothing alike.
6. Work with clean - dry hair, using the absolute best clarifying (Un-Doo-Goo) shampoo before you color. The old "color works best on dirty hair" is history.
7. Using Barrier Cream on the hair-line when tinting Level 8 + darker, will eliminate the Shoe-Polish-Cap look. They teach in Academy to use on all hair colors, I’ve never seen a reason to.
8. If your scalp has ANY sores, abrasions,or cuts at all…do NOT Color until it is healed. Best Cure ? Depends on cause of course, Killer Strands own GLEAM, carries a host of "natural" antibiotics, there are 4 glorious oils. Argan is the leader which contains rare plant sterols not found in other oils, which have anti-inflammatory properties - perfect for helping to solve most scalp issues.
9. Color will not LIFT Color !
10. If your plans are to use a lifting formula on previously tinted hair . . . you absolutely MUST - MUST - MUST use an Artificial Hair Color Remover - first {see rule # 9} Having used the same one for 17 years ( through 4 owners - it is now called -VANISH ) There are 5 complete Posts on this subject - please read them all > That should clarify most questions. http://killerstrands.blogspot.com/search/label/Hair%20Color%20Removal .Using any of the inferior brands to save a few dollars - seem only to result in continuous damage to inner hair bonds.
11. It is not possible to lift higher than Level 10 with a tint.
12.The higher the volume of H2O2 (developer) you use, the more control you lose. 
13. Every time you color your hair; write down the formula, the timings and other pertinent facts like: Loved it! or Hated it! in 6-7 weeks when you go to retouch once again - you will be able to duplicate it….or not!
14. All Virgin hair is some shade of Brown.
15. Remember, we don’t deal with brown hair , even though all hair is brown; we deal with orange, red, yellow, etc.
16. Healthy hair pulls warm.
17. Porous Hair pulls Ash.
18. If going 2 or more levels darker, use the Filling technique which I have yet to go into..
19. Always, always run Test Strands on your hair ! I believe in these for my Internet Hair Color Consultations 100% and for all of you that do not know 100% what you are doing..its one hour out of your life..and can save you from hair Doom & Gloom
20.ALWAYS DO A PATCH TEST; if you have never used this particular brand / line of color. Patch test is testing the color product on your skin for 24 hours, to be sure that particular product is compatible.
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Posted by Reporter on
20 Basics Today - 20 Basics Tuesday
1. Have all your tools ready for a quick efficient, application.
2. Proper application is essential for even uniform coverage and end results. Apply evenly by ‘quarters’ and 1/2 inch partings.
3.With gray hair — start application in the ‘front‘ - 2 quarters, Gray-free begin in the back.
4. Wear gloves, always. I’ve found a "small" in a Latex glove (for pretty much any female) is the perfect size. Surgical-tight makes the process easier.
5. For best results and results I can back-up, use Professional Hair Color and Professional H2O2 (developer) ONLY. Which does not include any Hair Color Products at Sally’s. For a list of Hair Color approved by Killer Strands please email: Killerstrands@gmail.com. When I say Wella in my posts, I refer only to the European International Lines of Wella meaning: Koleston Perfect - permanent hair color, Blondor- lighteners & Color Touch - demi-permanent color….I receive countless emails from readers thinking that Wella is Wella…when nothing could be further from the truth. The 2 versions aren’t even developed in the same country, the ingredients in the color and developers are nothing a like. The 2 lines are formulated in 2 separate corners of the world. The Euro line of Koleston Perfect & Color Touch is made in Germany - home of precision engineering and BMWS…..and Color Charm is made in Woodland Hills, California about 20 miles from me. They are nothing alike.
6. Work with clean - dry hair, using the absolute best clarifying (Un-Doo-Goo) shampoo before you color. The old "color works best on dirty hair" is history.
7. Using Barrier Cream on the hair-line when tinting Level 8 + darker, will eliminate the Shoe-Polish-Cap look. They teach in Academy to use on all hair colors, I’ve never seen a reason to.
8. If your scalp has ANY sores, abrasions,or cuts at all…do NOT Color until it is healed. Best Cure ? Depends on cause of course, Killer Strands own GLEAM, carries a host of "natural" antibiotics, there are 4 glorious oils. Argan is the leader which contains rare plant sterols not found in other oils, which have anti-inflammatory properties - perfect for helping to solve most scalp issues.
9. Color will not LIFT Color !
10. If your plans are to use a lifting formula on previously tinted hair . . . you absolutely MUST - MUST - MUST use an Artificial Hair Color Remover - first {see rule # 9} Having used the same one for 17 years ( through 4 owners - it is now called -VANISH ) There are 5 complete Posts on this subject - please read them all > That should clarify most questions. http://killerstrands.blogspot.com/search/label/Hair%20Color%20Removal .Using any of the inferior brands to save a few dollars - seem only to result in continuous damage to inner hair bonds.
11. It is not possible to lift higher than Level 10 with a tint.
12.The higher the volume of H2O2 (developer) you use, the more control you lose.
13. Every time you color your hair; write down the formula, the timings and other pertinent facts like: Loved it! or Hated it! in 6-7 weeks when you go to retouch once again - you will be able to duplicate it….or not!
14. All Virgin hair is some shade of Brown.
15. Remember, we don’t deal with brown hair , even though all hair is brown; we deal with orange, red, yellow, etc.
16. Healthy hair pulls warm.
17. Porous Hair pulls Ash.
18. If going 2 or more levels darker, use the Filling technique which I have yet to go into..
19. Always, always run Test Strands on your hair ! I believe in these for my Internet Hair Color Consultations 100% and for all of you that do not know 100% what you are doing..its one hour out of your life..and can save you from hair Doom & Gloom
20.ALWAYS DO A PATCH TEST; if you have never used this particular brand / line of color. Patch test is testing the color product on your skin for 24 hours, to be sure that particular product is compatible.
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Posted by Reporter on Saturday
for more info visit at www.kineraseblog.com
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