Posted by Reporter on Monday
L’Oreal Paris, the world’s largest beauty brand, brings The Color Space to The Big E, in West Springfield, Massachusetts, from Friday, September 18, 2009 through Sunday, October 4, 2009. The Color Space is the ultimate beauty environment that communicates the importance of value and self-worth to consumers and brand loyalists.
The Color Space is a 5,000 square foot interactive beauty pavilion that brings beauty to life for women, men and kids. Offering insider tips and tricks on the newest and best in beauty, visitors to The Color Space are invited to enjoy complimentary services and product samples from L’Oreal Paris’ trained professionals. Skincare analysis and consultations, mini-makeovers featuring the brand’s best-selling cosmetic lines, haircare and haircolor consultations from L’Oreal Paris stylists and much more is available to everyone attending
the fair.
This total beauty experience will also feature a PRO Manicure bar, skincare lab with computer terminals for access to the L’Oreal Paris website, and a mobile Truelight Pod, exclusive to L’Oreal Paris, which recreates specific lighting environments so visitors can see how different light affects the look of makeup and hair tones.
Also, in celebration of L’Oreal Paris’ 100-year anniversary, visitors to The Color Space will enjoy limited-time special pricing on select L’Oreal Paris iconic products and a $2.00 gift certificate that can be used toward the purchase of any products sold at The Color Space or local retailers.
ShareThis
Go to source
Posted by Reporter on
HBA Global Expo has enhanced its New Products Innovation Showcase to provide attendees with more information and inspiration for future product development plans and to revitalize existing brands. Taking place September 15-17, at the Javits Center in New York, HBA Global Expo (www.hbaexpo.com) is the largest product development event in the cosmetics, fragrance, skin care and personal care industries.
Once again, Mintel has teamed up with HBA and Happi magazine to sponsor the New Product Innovations Showcase featuring HBA exhibitor’s new products as well as the latest innovative finished beauty goods selected by Mintel’s analysts. These products will be featured in daily Innovation Zone Tours at 12 Noon in Booth:1463 and 1476 during HBA Global Expo.
“In the New Products Innovation Showcase at HBA, attendees will be able to see first-hand some of the new products, ingredients, and technologies that are shaping the industry today,” said Nica Lewis, head consultant for Mintel Beauty Innovation. “We look forward to providing industry insight and global trend analysis of what’s hot and what’s next in this dynamic industry.”
Mintel will also host daily food and beverage tastings featuring Beauty Up Bitoroa Drink, Tea Tonic Complexion Tea, Gymrind Body Active and Shiseido Collagen Enriched beauty drinks. The beauty foods will include Beauty Style Banana Choco Bar, Kracie Foods Collagen Fruit, Magic Fruits Beauty Snack, Fuwarinka Soft Candies and Gimme Probiotics (Dark Chocolate Candies).
On display in the New Products Innovation Showcase will be skin care formulations, active ingredients, primary and secondary packaging materials, private label offerings, sustainable options, and many more innovations from leading international suppliers including 3C inc., Alpha Packaging, American Chemical, Anisa International, Banana Packaging, Catalent Cosmetics, Clariant, IDC Integral Dermo Correction, Joon Skincare, Konica Minolta Sensing Americas, Lady Burd, O.Berk, P.L. Thomas, Qosmedix, San-Mar Laboratories, Silab, Tecnocosmesi Spa, World Wide Packaging, and Yupo.
Mintel will also have finished goods products in their Global Trends in the Innovation Zone featuring: Austerity Chic, Turbo Beauty, Extreme Ethical and Innovative Packaging.
HBA Global Expo will open with a Keynote Address by Horst Rechelbacher, CEO/Founder of Intelligent Nutrients and Aveda, followed by a special presentation of the “Positively Beautiful” award by Lisa Price of Carol’s Daughter to nine-time Grammy Award winner and co-creator of FFAWN, Mary J. Blige.
In addition to the Keynote and presentation, HBA will also have educational conferences on Trends, Private Label and CoPack, X-Ceuticals, Green Business, and the HBA Marketing and Technical Conference. There will also be three workshops on Medical Sourcing; Anti-Aging & Stem Cells; and BioActives Influence on Skin Function & Appearance.
Complementing the educational agenda is an exhibit floor showcasing a full spectrum of products and services, including: private label, contract manufacturing, prestige and mass market packaging components, delivery systems, design houses, raw material and ingredient suppliers.
The Beauty Innovations Theater on the show floor will offer a full program of concise, ready-to-implement solutions and networking tables will allow for attendees to discuss like-minded topics. HBA attendees will also be able to visit the Spa & Resort/Medical Aesthetics Expo taking place upstairs in the Galleria on September 15th & 16th. To register for the HBA Global Expo & Conference go to www.hbaexpo.com or call 212-600-3085.
ShareThis
Go to source
