Gillette Fusion MVP Razor

Posted by Reporter on Monday

Gillette [PG] today announced the launch of a new advertising campaign introducing the latest entry into the Gillette Fusion razor family — the Gillette Fusion MVP. The campaign features Atlanta Falcons’ quarterback and the NFL’s 2008 Rookie of the Year Matt Ryan. The razor features a sleek new look and Fusion’s five-blade shaving surface for unsurpassed comfort and proven performance even on sensitive skin. The spot will begin airing on Monday, September 28 on network and cable television programming.

Sensitive skin is a real problem for guys. In the U.S., more than 40 percent* of men claim to have sensitive skin. The situation is worse if you are a pro football player with sensitive skin and face extreme conditions on game day.

“Matt Ryan is one of the NFL’s rising stars and his performance on and off the field makes him a perfect fit for Gillette,” said Michelle Potorski, Associate Marketing Director, Gillette North America. “We teamed up with Matt because he has sensitive skin and he knows firsthand how shaving with Fusion, Gillette’s most comfortable shave, can provide a solution.”

The 30-second commercial, which was created by BBDO New York, captures Ryan on the field facing the hot sun, heavy rain, whipping wind and snow that an NFL quarterback is challenged with on a weekly basis. The creative concludes with Ryan in the locker room using the Fusion MVP razor. The commercial was filmed in New York City at Steiner Studios in the Red Hook section of Brooklyn.

Earlier this year, Gillette kicked off its relationship with the NFL through a multi-year marketing and sponsorship campaign as an official sponsor of the NFL. The Gillette Fusion MVP razor is featured as one of Procter and Gamble’s “Official Locker Room Products of the NFL” family of brands.

For photos, videos and more information about Gillette grooming products or to check out the latest Gillette advertisements, please visit http://www.GilletteResourceCenter.com.

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AMBI Skin Care Scholarship Winners

Posted by Reporter on

AMBI Skincare proudly announces the five winners of the AMBI Scholarship in Science & Medicine, a scholarship program designed to recognize, reward and support African American and Hispanic women in fields in which they are currently underrepresented.

“Science is the ‘DNA’ of the AMBI Skincare Brand and allows us to deliver clinically proven products infused with formulations that are specially designed to meet the skincare needs of women with melanin rich skin tones,” says Denna Singleton, AMBI Brand Product Director. “We are honored to support these extraordinary individuals and encourage more women to follow their dreams in the fields of science and medicine.”

This year’s winners set a positive example for African American and Hispanic women. The Scholarship winners each have a unique story that has motivated them to pursue a career in science or medicine. Chosen from a plethora of entries, the following women have been awarded $10,000 towards tuition for any science or medicine programs within the United States:

• Linda Adebisi of Bloomington, Indiana - Indiana University School of Optometry
• Toni Aluko of Burtonsville, Maryland- University of Maryland, College Park
• Tanya Anim of Daytona Beach, Florida - Florida State University School of Medicine
• Naima Bridges of San Francisco, California - University of California, San Francisco
• Amanda Ouzer of Brooklyn, New York - Temple University School of Dentistry

The AMBI Scholarship in Science & Medicine was inspired by its first recipient, Karen Morris-Priester. As the first grandmother to graduate Yale Medical School, the 44-year old Pennsylvania native’s story exemplified desire, drive and commitment to making a difference in her community as a physician. Her life has been one of personal sacrifice to reach this goal, and she was honored for her outstanding achievements by the AMBI Brand on “The Oprah Winfrey Show.”

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