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Collier Strong, Consulting Make-up Artist for L’Oreal Paris, shares his tips on applying facial make-up using L’Oreal’s True Match Foundation, Concealer, Powder, and Blush.
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Dermatologists identify two major causes of skin aging: glycation and oxidation(3). As a result, dermatologists recommend antioxidants everyday to help prevent skin aging. Accordingly, 40% of women want a moisturizer/treatment that both prevents and reduces signs of aging(4). To address the major causes of aging and the demand of the market, La Roche-Posay, the brand recommended by over 25,000 dermatologists worldwide, introduces a new approach to skin aging: DERM AOX, the 1st Anti-Glycation(2) + Anti-Oxidation Serum(1). This serum is the first product of its kind to help prevent not only oxidation, but now glycation(1). DERM AOX inhibits the glycation process and protects against cell oxidation to slow the skin aging process, smooth wrinkles and restore radiance.
What is glycation?
Comparable to a “caramelization” reaction, sugar molecules naturally present in the skin adhere to collagen and elastin fibers, hardening them. As the skin ages, these sugar molecules create rigid bridges between fibers, called Advanced Glycation End Products (AGEs). AGEs, in turn stiffen the entire internal structure of the skin, making it brittle. As a result, skin loses suppleness and wrinkles set-in.
What is oxidation?
External aggressors (sun, pollution, stress) trigger free radicals in the skin. This leads to an oxidative chain reaction in the skin and can cause damage to cell DNA. This damage (similar to rusting) causes cell renewal to slow down. The result is a loss of radiance and vitality in the skin.
INNOVATION: The Solution to BOTH Causes of Aging - NEW La Roche-Posay DERM AOX:
A breakthrough formula, which synergistically combines three ingredients, chosen for their unique abilities to combat glycation and oxidation.
- Anti-glycation action: Carnosine, a molecule stemming from diabetes research, acts like a “magnet” by attracting sugar molecules to itself instead of to collagen fibers, helping to prevent the skin’s matrix from stiffening and thus maintaining skin’s suppleness. Carnosine is scientifically proven to inhibit the glycation process by 33%(5).
- Anti-oxidant action: Pycnogenol, a maritime pine extract, is one of the world’s most powerful anti-oxidants. Its anti-oxidant action is 20 times greater than that of Vitamin C and 50 times greater than Vitamin E(6). Scientifically proven to reduce oxidative stress by 49%(7), Pycnogenol® neutralizes free radicals and helps protect skin cells from damage.
- Anti-wrinkle action: Vitamin C, a powerful anti-oxidant, helps neutralize chain reactions triggered by free radicals. Vitamin C also helps restore skin structure, smooth skin texture and increase radiance. 77% of patients demonstrated a significant reduction in the appearance of crow’s feet wrinkles(8).
DERM AOX Anti-Glycation(2) + Anti-Oxidation Serum is a lightweight fresh, hydrating gel fluid, a “must have” for every stage of aging and all skin types. It is paraben-free, non-comedogenic and has a hypoallergenic fragrance. The result: the facial skin is instantly more radiant and wrinkles are smoothed.
DERM AOX from La Roche-Posay has a suggested retail price of $55.00 and can be purchased at select physicians’ offices, CVS/pharmacy, Duane Reade and Longs locations with Dermo-Skincare Centers, and online at www.laroche-posay.us beginning in November 2009.
About LA ROCHE-POSAY
La Roche-Posay is the brand recommended by 25,000 dermatologists worldwide offering adjunctive therapy daily skincare and in-office chemical peel products formulated with highly concentrated ingredients targeting every skin’s needs. Products are tested on sensitive skin. Its daily use products include formulations that are based on thermal spring water rich in selenium, a powerful antioxidant. Formulations are clinically proven for safety and efficacy that enhance overall treatment results and reduce related side effects that can improve consumer quality of life. Its range of professional products is composed of in-office procedures, including chemical peels as well as pre and post care products / protocols to increase procedure efficacy and optimize safety.
(1) On the mass market
(2) Based on in-vitro testing
(3) In addition to UVA rays
(4) U&A 2005
(5) Protocol: in vitro test. Densitometric analysis of AGE production after Dot-Blot immunodentection *p less than 0.0001
(6) Source: Cossins et al., Biochem Mol Biol Int, 45: 583-597, 1998 Packer et al., Free Rad Biol Med 27: 704-724, 1999
(7) Protocol: ICL-S Technique (Induced Chemiluminesence of Human Skin) ; in vivo measurement of photonic emission following UVA-induced oxidative stress on 24 subjects over 20 days; once daily application. *p less than 0.0001
(8) 90% of test patients demonstrated a significant improvement in skin’s radiance. Protocol: CHU Besancon, clinical scoring tests conducted on 2 groups of 30 women aged 35 to 45, under dermatological supervision. Blind study DERM AOX Serum vs Placebo. Twice daily facial application for 6 months.
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Everyone loves a great deal, and there’s no better deal than getting something for free. To celebrate the launch of their new detoxifying Facial Treatment Masks, Teava Skincare, an advanced natural skincare line based on the healing benefits of tea, is offering a free sample of the mask. Each of the three masks can be used for specific skin types, including sensitive, acne-prone, and dull, tired skin.
From November 1 to November 25, 2009, Teava Skincare will give a free sample-sized (0.25 oz) Facial Treatment Mask (not including shipping and handling) to anyone who visits http://www.myteava.com and enters their email address. Keep your skin clear, smooth, and refreshed with any of the following Facial Treatment Masks from Teava Skincare:
Rehydrate
Kaolin Clay, Rooibos Tea and Honeybush Tea Face Mask
A detoxifying facial mask that hydrates and soothes, sensitive skin. This creamy clay mask nourishes and moisturizes for a silky, even complexion. Vitamin, mineral and antioxidant rich rooibos and honeybush tea nourish, moisturize and heal the skin. Rose and French kaolin clay nurture and soothe, leaving even the most sensitive types perfectly moisturized. (2 oz; $25)
Reveal
3% Salicylic Acid, Bentonite Clay and White Tea Face Mask
A detoxifying facial mask that clears pores, tames oil, and fights blemishes. This creamy clay mask deeply exfoliates the pores for an intense cleaning. American bentonite clay nourishes and soaks up excess oil without over-drying. Anti-bacterial, anti-oxidant and anti-inflammatory white tea fights existing blemishes and keeps them from coming back. (2 oz; $34)
Rejuvenate
15% AHA, Rooibos Tea and Honeybush Tea Leaf Exfoliating Face Mask
A detoxifying facial mask that evens tone, brightens and exfoliates dull, tired skin. This creamy clay mask exfoliates old skin cells and nourishes for a healthy, glowing complexion. Coveted Moroccan rhassoul clay detoxifies and nourishes the skin while natural fruit acids encourage cell turnover. Anti-oxidant and nutrient rich rooibos tea, soothe and protect as tiny bits of honeybush tea leaves gently exfoliate for an ultra smooth finish. (2 oz; $45)
A face mask application brush is also available for $6.00.
Teava Skincare is an advanced skincare line based entirely around the benefits of tea. Tea contains a variety of vitamins, minerals and other properties that make this a powerful active ingredient. Each product is formulated using the tea that contains unique components that solve problematic skin issues. Other naturally active ingredients are combined with tea to magnify the reparative effects, creating products that solve skin issues and are anti-aging. Teava products are available at http://www.myteava.com, as well as a variety of boutique spas and dermatologists’ offices nationwide.
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For more than 25 years, Melvita has been a pioneer in the field of organic beauty products. What started as a beekeeper paying tribute to his beloved hillsides has grown into one of France’s leading purveyors of natural skin care products. Today, Melvita launches in the United States with a full-service e-commerce site. In celebration, Melvita will offer free shipping on orders of $25 or more for the first two weeks (Nov. 4 - 17).
Organic living loyalists will immediately fall in love with Melvita’s lines of indulgent face care, body care and hair care, hygiene products and eau de toilettes as well as floral waters and plant oils.
Melvita offers women’s, men’s, and baby collections, as well as nutritional supplements and its own line of organic honey, that retail between $6 and $48. Founded in Ardèche, France by beekeeper and biologist Bernard Chevilliat in 1983, Melvita (meaning “honey and life” in Latin) has always been a passionate advocate for the complete organic lifestyle. Each of Melvita’s products are made with a unique blend of nature’s own treasures, such as sunflower, lime tree sap, green tea extract and the royal jelly of honey bees. They also all carry the prestigious certification by ECOCERT, France’s leading organic certification organization, certifying its products organic, including packaging and company practices.
The new year will ring in another exciting new beginning for Melvita, with the opening of its first retail store in the San Francisco Centre in San Francisco, California in January of 2010.
“We have always believed that organic living is the key to a healthy future,” said Frederic Stoeckel, Managing Director for Melvita. “With our certified organic products, we aim to make this lifestyle simpler and more practical. Our ingredients bring you closer to nature with every use.”
For more information please visit: http://usa.melvita.com.
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