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MISSION Skincare, the innovative skincare company founded by tennis star Serena Williams, soccer professional Mia Hamm, and other world class athletes, will be launching “Active Lifestyle Skincare Destinations” in the beauty aisle of more than 5,000 CVS/pharmacy locations across the country beginning this week. Stocked with innovative lip, face, body and sun care products, MISSION and CVS/pharmacy have set out to establish the latest category in the marketplace - “Active Lifestyles” - designed specifically for consumers who live an active and healthy lifestyle.
To celebrate the partnership, MISSION will be launching six new products - Revitalizing Lip Therapy Gel in Peppermint, Mega Balm Antioxidant Lip Refreshers in Blueberry-Pomegranate and Acai-Lemonade, Replenishing Hand + Body Moisturizer and Rejuvenating Face Moisturizer. The nourishing skincare and lip care products featuring vitamins and antioxidants will be available exclusively in the “Active Lifestyle Skincare Destinations” at CVS/pharmacy starting in November.
As seen on the TODAY SHOW this morning (http://www.missionskincare.com/news.html), MISSION co-founder Serena Williams, who will be honored this evening as one of GLAMOUR Magazine’s 2009 “Women of the Year”, said she is “extremely excited to be working with CVS/pharmacy to launch this new skincare destination, because people who exercise regularly as part of a healthy lifestyle often overlook the fact that they have different skincare needs.”
“Our customers are smart, savvy and constantly on the go. Whether they’re out for a run, chasing their kids around the house or cheering from the sidelines - they’re in motion,” said Mike Bloom, Senior Vice President of Merchandising at CVS/pharmacy. “And with healthy living comes the need for skincare that meets your active needs. That’s where MISSION Skincare steps in with products developed and tested by the world’s greatest athletes for use by everyday people on the go.”
“When we started the company, we knew there was a huge opportunity to establish a new standard in skincare for the active lifestyle,” adds Mia Hamm, Professional Soccer player and Co-Founder of MISSION Skincare. “Products that help moms, dads and kids of all skin types, all ethnicities and all levels of athletic activity have been missing in the marketplace - until now. Having the opportunity to work with CVS/pharmacy to bring our skincare innovations to ’soccer moms’ and families across the US is a huge opportunity for our company.”
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Visits to the hairdresser are often viewed as a source of relaxation and indulgence, but how many of us are honest when it comes to disclosing the costs to our partners? A recent survey commissioned for HairSalon.com.au found the answer to be “about half”.
The survey question asked “Have you ever fibbed to your partner about the cost of your hair treatment?”, with total results as follows:
- 56% said they would never fib to their partner or friend, however
- 39% admitted to minor exaggerations, and
- 5% confessing to telling untruths all the time
Broken down by gender, the results proved even more telling with 49% of women admitting to stretching hairstyle truths either a lot or a little compared to only 18% of men.
According to HairSalon.com.au Spokesperson, Craig Seitam, “We’ve taken a fun approach with our survey. Being lighthearted, and using the word ‘fib’ instead of ‘lie’ has allowed respondents to be more open with us.”
“Although males formed only 15% of the survey field, I believe the imbalance of results comes down to the perception of what men believe a hairstyle should cost versus reality.”
“Perhaps men’s equivalent of this survey is the price paid for a night at the pub.”
Launched recently, HairSalon.com.au (part of the Business.com.au network) is an online directory featuring Australian Hair Salons and hairstyle information.
*Survey conducted October/November 2009 by Craig Bradley Market Engineering Pty Ltd, source CompetitionsGuide.com.au. Over 1,000 responses recorded without duplication from respondents with verified details.
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Skin care, more than 30 years and three times a day I have eingecremt me, and after bathing and in my beard shaving.
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Anti-aging product retailer Mango Madness Skin Care has announced a new at-home fruit acid exfoliation product, Exfoliation Plus+, to help budget-conscious consumers recession-proof their skin care regimen.
With the economy still in recovery mode, some consumers are opting out of traditional spa services. However, anti-aging experts at Mango Madness Skin Care advise consumers not to skip regular exfoliation treatments, a necessary component of maintaining youthful skin. As an affordable alternative, the company introduced Exfoliation Plus+, a 15% fruit acid gel that can be used safely at home.
The cost savings can be substantial. “Women are still concerned about the effects of aging on their skin. Just because budgets are tight doesn’t mean people should forego basic skin care needs. Exfoliation Plus+ is an affordable exfoliation product that can be used at home two to three times a week,” said Laura Myers, president of Mango Madness Skin Care. “The cost is about a dollar per treatment compared to $60 to $70 at a spa,” she added.
Exfoliation Plus+ is created from a blend of glycolic, lactic, and pyruvic acids. These naturally occurring ingredients are better known as fruit acids or alpha hydroxy acids. Fruit acids are commonly used to remove dead, dull skin cells that accumulate on the surface of the skin. This procedure minimizes wrinkles, fine lines, and age spots. Fruit acids are also excellent sources of antioxidants.
Mango Madness Skin Care minimizes wasteful packaging and shuns the use of potentially harmful ingredients such as parabens. The company’s facial products contain no fillers or fragrances, which can irritate skin. It performs no animal testing and devotes its resources to highly effective concentrations of active ingredients instead of elaborate advertisements and expensive packaging.
Mango Madness Skin Care is headquartered in Saint Augustine, Fla. It offers free shipping on all online orders from its warehouse and fulfillment center at www.MangoMadnessSkinCare.com. The company’s retail store is located in the Historic District of Saint Augustine.
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For millions of people, problem skin is a fact of life. From dry skin to more serious conditions including acne, psoriasis and eczema, the way we clean our largest organ may hold the key to mitigating or preventing many common skin problems. Today, J.Oberon announced the introduction of its new Alverra Skin Care System. Alverra is demonstrating promising results for problem skin sufferers by leveraging new thinking about smarter skin care.
“Skin care today has become an exercise of lotions, creams and often harsh chemicals with little or no knowledge about what may be actually happening to our skin and bodies,” remarked Kevin Williams, president of J.Oberon. “Many of today’s skin care products may be causing more harm than good by not only adding dangerous substances to our systems, but by also destroying our skin’s natural ability to protect, preserve and heal itself. The Alverra Skin Care System is designed to leverage our skin’s natural defenses and protections in ways that can reduce or eliminate skin problems for many. “
At the heart of your skin’s natural protection system is the “acid mantle.” The acid mantle is a slightly acidic secretion produced by your skin. It provides a protective barrier and a first line defense against bacteria and other contaminants. Many soap and skin care products not only destroy the acid mantle, but also inhibit the skin’s ability to regenerate this vital natural defense for up to twelve hours. According to J.Oberon, that is twelve hours when your skin is without its own natural defenses and therefore, most vulnerable to bacteria and other contaminants that can cause skin problems.
J.Oberon’s Alverra Skin Care System provides effective and gentle cleaning designed to allow skin’s natural protection mechanisms to recover more quickly. Along with basic lifestyle changes, users have reported significant lessening or elimination of problematic skin conditions including dry skin, acne, psoriasis and eczema.
“Skin conditions are uniquely complex physiological issues with numerous underlying pathological and environmental causes,” remarked Williams. “However, effective cleaning is an essential first step - and one of the greatest challenges to smarter skin care today. Unfortunately, our first response to skin problems is to apply something to make them go away. We are finding the solution for many skin problems may begin by adding less. The Alverra Skin Care System is unique because it focuses on the preservation of your skin’s natural protection mechanisms. We believe the Alverra Skin Care System represents smarter thinking about skin care.”
The Alverra Skin Care System includes two bars used in place of soap when showering. Alverra Clean provides gentle cleaning with an advanced hygroscopic formulation that attracts water from the surrounding air for natural, anti-evaporative and non-greasy moisturizing. Alverra Nourish provides vitamins and amino acids.
The Alverra Skin Care System provides up to two months of normal usage and retails for $50 exclusively at JOberon.com.
For more information about the new Alverra Skin Care System, please visit JOberon.com or Alverra.com.
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mySpaShop.com is the Web’s first virtual spa offering everything you need to lead the spa lifestyle. mSS brings together experts, treatments and shopping for the newest spa products and lets the spa community share personal stories. Top lifestyle advisors educate site visitors on healing rituals, massages and facials, fitness and exercise, turning the bathroom into a spa,cleansing, meditation, healthy living and beauty therapies. More than 2,000 of the newest spa products and skincare lines including many now only available at destination spas.
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