Everything About Beauty and Staying Healthy
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Sephora Favorites LashStash Mascara Deluxe Sampler ($104 Value) LashStash Mascara Deluxe Sampler
Philosophy The Amazing Grace Mini Collection
Bare Escentuals Buxom Babes About Town ($72 Value) Buxom Babes About Town
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Our warmest wishes for a Happy Thanksgiving with those you love. As a special gift of thanks, we invite you to take $25 OFF your next online purchase at
www.skinauthority.com. Just enter Coupon Code THANKS2U at check-out. Expires Nov. 30th.
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$1.98 Shipping Storewide! Use coupon SH198BF through 11/29
Cyber Monday Special! 70% Off Minerals One Day Only! Use code CM70MIN
50% Off All Studio Makeup Starting Cyber Monday Use code STUD50OFF
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Every year with the holiday season approaching the marketing managers at Cleopatra’s Choice, a skin care products and mineral makeup retailer, come up with a new promotion or special offer for their customers doing their gift shopping. This year, due to the obvious economic difficulties for many of their clients, the company decided to go all out. The decision was made to offer a $75 retail value gift set, as a free gift with any order over $75. The idea to give back a gift of equal value to what the customer is paying ended up being a promotion that caused some unexpected controversy.
Recently, Cleopatra’s Choice added several new brands to it’s lineup for the holiday season. These brands were chosen after several months of testing the quality and effectiveness of the quality of their skin care and body care products. Most of these brand are based on Dead Sea minerals as the key ingredient and include such brands as Seacret, Premier Dead Sea and others.
The strategy of offering many new brands is a new direction for the skin care retailer, which used to mainly carry it’s flagship brand - Adovia Mineral Skin Care. While Adovia remains a primary focus of the retailer’s marketing efforts the new brands compliment the selection and fill in some product categories that Adovia was not focused on. “For example Premier Dead Sea carries several very good mud masks as well as collagen masks that we felt our customers would find useful and valuable” says Alex Keyan, President of Natural Lifestyle Brands Inc. the parent company of Cleopatra’s Choice.
As for the gift set giveaway controversy, it started with several competitors calling in furious over the promotion and calling it a “price war”, while some new customers, who had not previously purchased skin care products from Cleopatra’s Choice, did not believe that the offer was real and decided not to take advantage of it, thinking that it was a “scam”. “We had people calling us saying, ‘what’s the catch here? this offer is too good to be true’” says, Mr. Keyan. “It seems what we learned here is that some promotions if they sound like they are TOO good, then a lot of customers will assume they are. It seems customers have become jarred and immune to advertising and simply don’t trust companies as much as they used to. This creates a fine balance for us of doing strong promotions, without alienating those customers who may be unfamiliar with our company and our dedication to our clients.” says Mr. Keyan.
For now the company has decided to leave the promotion as is and see how it plays out. “At least our past clients who have trust in us can take advantage of this offer and not be turned off by it. Repeat business is one of the most important sources of business for us so we place a huge value on our return client’s satisfaction. As for it’s brand selection the company plans on adding adding several other dead sea products as well other skin care products and hair tools soon.
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TRIA Beauty, the leader in light-based aesthetic at-home technologies, was named one of “America’s Hottest Brands” by Advertising Age in a special report that highlights the 50 most innovative and successful brands of the year.
TRIA Beauty, creator of TRIA Laser Hair Removal System, is among the trend-setting brands, including Jet Blue, 2K Sports and Gilt Groupe, which were recognized for their ground-breaking marketing campaigns and remarkable results despite a decrease in consumer spending. TRIA Beauty was lauded for being “ahead of other players breaking into the U.S. home-laser market.”
“The marketing team at TRIA Beauty has worked hard to distinguish the TRIA laser as an innovative beauty tool and consumers have responded by embracing the technology, even in a tough economy,” said Drake Stimson, EVP of Marketing & Sales at TRIA Beauty. “This recognition validates our hard work and energizes us to continue to provide consumers with effective alternatives to professional treatments.”
The TRIA laser is the first and only FDA cleared at-home laser for hair removal that enables users to achieve permanent laser hair removal in the privacy of their own home — eliminating the need to ever shave or wax again. TRIA laser was developed by the team of scientists that invented the professional technology in 1993. It uses that same laser technology to deliver the same permanent results as those professional devices, which are still considered the gold-standard among dermatologists and plastic surgeons.
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http://www.soft-clear-skin.com There are hundreds of skin care products on the market right now and they are being produced by a growing number of manufacturers.
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Garden of Eve is proud to announce their Green Skin Care Gift Sets for Green Holiday shoppers. Consumers today want to make a difference in the world in as many ways as possible. With careful selection of natural skin care products it is possible to leverage purchasing power to beautify the skin, and the planet too. “Doing well by doing good” is a concept that is really catching on, and by purchasing products that reduce carbon footprint and promote environmental sustainability, everyone can do their part without going outside their current budget or buying extra products that they normally wouldn’t purchase. In these tough economic times, great values can be found that resonate with a planet-friendly worldview and a desire to make the world a better place. Garden of Eve’s Special Holiday Offers include attractive green skin care gift sets packaged in fair trade hand woven fiber bags at special discounted prices for the holidays.
Today, consumers are seeking value in their purchases. Safe skin care that has a health value as well as being a quality product that provides effective skin care plus is produced in an environmentally-friendly way is considered to be a purchase of optimum value. Many consumers have become aware of the Skin Deep Cosmetic Safety Database report for assessing the safety of their skin care products. Accessing information about the safety of cosmetic products also assists people to make environmentally-friendly choices. “What is safe for people is more likely to be safe for the planet.” A “face for the ages” (not an aging face), and a healthy radiant appearance can be achieved using pure natural plant ingredients, like those found in Garden of Eve Skin Care systems. Even better, their use can help to protect the planet. In her book, “Drop Dead Gorgeous,” author Kim Erickson writes, “Many of the ingredients used in cosmetics are environmental pollutants. Along with the waste produced during the manufacturing process, millions of gallons of synthetic chemicals are washed down the drain and into the sewer every day. “But what can be done to stop this? By purchasing safe and “Green” this holiday season, shoppers can truly make a difference. And why not be sure about what we use on our skin? It’s the largest organ of the body and the doorway to good health. Garden of Eve products lead the way in safety scores and sustainability practices. They have delighted consumers since the company was founded in 2003.
Garden of Eve was created by Eve Stahl, a health consultant and beauty expert with a passion for protecting the planet.”We don’t need to sacrifice our health for the beauty of our skin, and likewise we don’t need to sacrifice the health of our planet to have beautiful skin. Excellent results can be achieved with ingredients from nature.” Eve’s own experience with environmental sensitivity and sensitive skin issues led her on a journey that eventually resulted in the creation of her own company. She built Garden of Eve based on green business practices, such as using reusable and recyclable packaging materials from suppliers’ shipments and local stores that would otherwise end up in a landfill. Using plant ingredients rather than synthetic petro-chemicals, printing on recycled paper, and choosing Energy Star-rated electronic equipment are some of the other green choices that Garden of Eve makes in doing its part. Eve is also a participating member of the Green America Business Network and a signer of the Compact for Safe Cosmetics. Together, both of these non-profit organizations exemplify the two guiding principles on which she developed her company - safe for people and safe for the planet.
Do something special for the planet this holiday season by thinking green when purchasing special gift items for friends and family. For green gift ideas see what Garden of Eve is offering this season. Make Holiday Gift Choices a Gift for the Planet.
Garden of Eve produces and distributes 100% safe and ecologically-friendly skin care products. For more information on Garden of Eve and its founder Eve Stahl, please visit www.gardenofeveskincare.com. Also on FaceBook (garden-of-eve-skincare) and Twitter(@eveskincare).