Everyday Minerals Mineral Makeup & Skin Care
Posted by Reporter on Monday
Everyday Minerals is blazing a trail of originality and passionately shaking up the mineral makeup industry, while gaining a loyal following in the process. Known for their premium quality and innovative collection of vibrant colors and shades, Everyday Minerals is based on the notion of allowing women to find their perfect look by using products with only the finest essential ingredients. Born with an organic spirit, founder Carina Menzies believes that all-natural makeup products should not cost a fortune; instead, Menzies strongly feels that all women should experience the joy in discovering their perfect shade. It is Menzies’ goal to empower every woman’s inner beauty to shine, reinforced by Everyday Minerals’ earthy, bohemian vibe and pure, natural philosophy. In three short years, Everyday Minerals has flourished from a boutique cosmetic brand into a rapidly expanding women’s lifestyle experience, led by “Fan Club,” their interactive online blog and community that includes hot young stylist Taylor Jacobson’s “Love, Taylor” blog.
Menzies, a native of Southern California, is leading the mineral makeup pack by focusing on what women love most about makeup: effortless application, long lasting qualities, versatile shades, and most importantly, fun! Menzies has a rich background in beauty, and prior to creating Everyday Minerals, she spent years selling numerous cosmetic products in California for many well known brands. After discovering limitations with each brand, she decided to start her own line that would incorporate all of the beautiful nuances currently missing on the market. With a firm dedication to ensuring that every product be as pure, natural, and organic as possible, Menzies made sure that each piece in the Everyday Minerals collection be vegan and cruelty free, as well as free of fragrance, dyes, bismuth oxychloride, carmine, parabens, and all of the other nasty ingredients popular in the leading makeup brands. Now entirely family owned and operated, Menzies is the founder, owner, and pioneer in the green makeup revolution.
“It gives me great delight to empower women to look and feel their most beautiful,” says Everyday Minerals founder Carina Menzies. “It is my hope that every woman can experience and with our “Try-Me Free” options of Everyday Minerals products, women can do this without breaking the bank. I believe that natural, organic makeup should not cost a premium. Makeup is intended for women to have fun with, and by using our playful collection of products, they can!”
Innovation is an important ingredient in Everyday Minerals’ recipe for success, as the constant desire to uphold a pioneering sense of creativity is what keeps the brand fresh and on the forefront of the industry. Various press outlets have recently taken notice of Everyday Minerals and are buzzing about the brand, including CNBC, New York Magazine, InStyle Magazine, People Style Watch, In Touch Weekly, Coco Perez, and OnSugar. Everyday Minerals has set themselves apart due to the superior quality of the ingredients in their light and natural makeup, along with a wide spectrum of shades that flatter virtually every skin tone. Additionally, the company’s growth is entirely attributed to word-of-mouth and internet buzz, as they have never used conventional advertising to promote their products. Their “Try-Me Free Kits” are a revolutionary idea, as this allows women to experience the newest shades every month, eliminating the need to ever purchase any other product from the site. Each month, customers are invited to try a new collection of free products, consisting of the current “best sellers” which will help women find the products that work well for their complexion. Additionally, Everyday Minerals is the first company to offer mineral makeup with a price point of $12 and below, and is the first cosmetic company to allow the shopper to take 25%-45% off every product, everyday! Bohemian at heart and eclectic by nature, the soul of the company is deeply rooted in the natural beauty of every woman. Everyday Minerals makeup provides a healthy and radiant complexion, allowing women to look as beautiful as they feel. There is no reason to let anything get in the way of a woman’s ability to have fun and create works of art through her makeup, everyday.
Everyday Minerals’ latest innovation is “Fan Club,” a blog on their website that Menzies created as a place for women to go and celebrate the positive beauty throughout everyday life. Menzies’ newest endeavor serves as an interactive online news resource and community with the sole purpose of giving and sharing to Everyday Minerals’ fan base on a daily basis. Spotlighting everything from the newest range of product shades to Menzies’ makeup tips, favorite clothing designers, women that inspire her, her personal music playlists, delicious recipes, and lifestyle tips, “Fan Club” is fast becoming one of the most buzzed about women’s online health and beauty destinations. “Fan Club” touches millions of passionate women around the world, inspiring them to achieve their own personal best and share their own healthy and natural lifestyle stories with the ever-expanding “Fan Club” community. Everyday Minerals is further branching out to meet the growing needs of its organic community with the “Everyday Naturals” brand, soon to include green lifestyle products for the home, fitness, and apparel, as well as exciting, original collaborative fun.
About Everyday Minerals
Everyday Minerals is an Austin, Texas based mineral makeup and skincare company designed to bring out the inner beauty of every woman. Specializing in healthy, affordable and sustainable products, the company encourages customer involvement, which has garnered a loyal following and active social community in the “Fan Club” blog. The Everyday Minerals product line is entirely made in the US, and consists of base, bronzer, concealer, brushes, and natural balms, as well as makeup for the eye, cheek, and lip. Winner of Real Simple Magazine’s “Best Foundation Award,” the Everyday Minerals product line delivers remarkable coverage and gorgeous color with the single sweep of a brush. For more information on Everyday Minerals, please visit www.everydayminerals.com.
