Design Essentials Colaura Elevation Series Color Line

Posted by Reporter on Friday

As the partner in style to hair care professionals for 20 years, Design Essentials Salon System recently announced that it has welcomed the new year with the Colaura Elevation Series HI-LIFT Permanent Conditioning Color. This innovative series of products supports the popular trend of women with all textures of hair embracing permanent color and highlights by providing a safe way for stylists to lighten hair.

“The Elevation Series doesn’t compromise the integrity of hair and maintains healthy hair while getting colors that clients deserve,” says Nicola Martin, Colaura Artist Educator and owner of Salon Epiphany by Niki in West Hempstead, New York. “As the manager of stylists who have various levels of experience, I have found that Elevation is easy to use for the new colorist and a great addition for the experienced colorist.”

Elevation is ideal for women with various hair types and textures whether they are natural, chemically treated or texturized. Unlike other permanent color brands, Elevation contains hydrolyzed wheat protein to moisturize, condition and maintain the health of the hair and a low percentage of ammonia, which makes it a safe option for lightening hair one to three levels irrespective of hair type or texture. Elevation is available in an Elevation Series Clear and Elevate 20 Volume and 30 Volume Developers.

The Elevation brand provides the following key benefits:

• A simple solution for clients with relaxed, chemically treated or texturized hair who want richer more vibrant color
• Hydrolyzed Wheat Protein conditions, moisturizes and protects the hair structure for healthy hair maintenance
• No complicated formulas allowing for easy mixing and excellent working consistency delivering maximum performance
• Processes quickly to gently and safely lift hair 1 – 3 levels in 25 – 45 minutes

“This product allows for every client to become a color client,” explains Brownie Sims, Colaura Color Manager. “You can achieve beautiful high lift color, safely incorporating dimensional color trend. As a colorist this opens me up to a new level, especially when dealing with chemically treated hair. Elevation Series HI-LIFT Permanent Conditioning Color has the tone of complete professionalism. I’m able to take hair from nothing, to something, to great!”

As part of its ongoing efforts to provide information directly to professional stylists, Design Essentials experts answered questions about the Colaura Elevation Series HI-LIFT Permanent Conditioning Color during a live chat via the company’s page on Facebook. The chat took place on Monday, Feb. 22. Visit “Design Essentials: Your Partner in Style” Facebook Fan Page to view the discussion notes.

For more information on Design Essentials or to arrange an interview, contact Nneka Egwuatu at 678-884-4008 ext. 714. You may also visit ww.colaura.com.

ABOUT DESIGN ESSENTIALS:

Design Essentials Salon System was launched in 1990 by McBride Research Laboratory, Inc., which provides direct distribution of premium, quality hair care solutions engineered to infuse hair with a natural balance of organic ingredients, vitamins and proteins that promote healthy and manageable hair. Today, MRL offers more than 40 premium beautification products through e-commerce and direct-to-hair salons network of independent, exclusive distributors in the United States, Caribbean and the United Kingdom. To learn more, visit Design Essentials online at www.designessentials.com.

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Natural Sugars are Still Added Sugars

Posted by Reporter on

Anyway I look at it, I have been eating too much sugar, albeit in the form of natural sugars. Women should eat no more than 6 teaspoons of sugars, and for men it’s 9 teaspoons. Lucky I don’t eat added sugars. At least that’s the way I saw it, since my sugars are mostly natural and hardly processed.

My latest revelation is based on information I read in CSPI’s Jan/Feb 2010 Nutrition Action Healthletter. The cover story is SUGAR OVERLOAD, Curbing America’s Sweet Tooth. Read it!

I was happy to see my favorite subject broached, but I thought to myself, ‘This doesn’t pertain to me anymore. I quit sugar over two years ago.’

What I read, however, turned my perfectly ordered world of natural sugars upside down.

I was not ready to have over two years of my work be thrown out the window by one statement. “[Added sugars] include high-fructose corn syrup, ordinary table sugar, honey, agave syrup, and all other sweeteners with calories.”

Then I discovered a list in the article that brought me to tears. The list titled, Sugar by Any Other Name, broke down what is considered an added sugar, which just made me grimace. Why? Because my beloved list of natural sweeteners that I held high and mighty and above all reproach found themselves in the same category as the horrible sugars that I have not touched in over two years. How in the world could my raw honey be rubbing elbows with corn syrup? Or table sugar even compare to grape juice? Were not my beloved natural sugars in an entirely different class because they’re, er, natural?

Apparently, folks, my head has been in the clouds. I thought I had found redemption in honey and juice concentrates and maple syrups. The sad news is that these are added sugars. That’s not an opinion. That’s a fact.

And that, my friends, breaks my heart.

An added sugar is an added sugar, no matter what the source of that sugar is. The verdict is in, the science is clear, and the AHA is bold enough to tell us that unless we keep all of our added sugars in the 6-9 teaspoon range (9 for males, 6 for females), we may be headed for medical troubles including increased risk of heart disease, high triglycerides, diabetes, visceral fat, gout, overeating, high blood pressure and obesity.

Added sugars do not include fruit, dried fruit, vegetables and other whole foods.

I’m angry for giving natural sugars an exception in my kitchen and in my diet. I thought I was free to eat as much “sweet” as I wanted, as long as my sweet was natural and barely processed. Now I see that I confused science and philosophy. Because I believe philosophically that honey is a better sweetener than sugar (raw, local, not processed, etc.), I made the mistake in believing that it is healthier, too. It may or may not be healthier, (honey has about 300 more calories per cup than white sugar) but as far as all those medical diseases are concerned, I have to limit honey as much as I have to limit white sugar because they are both added sugars.

I don’t want to play by the rules of the AHA (6 teaspoons, approximately 100 calories, is not very much sugar, especially if you drink sweetened beverages or alcohol), but I also don’t want to be suffering from heart disease or diabetes in the future, trying to convince myself that natural sugars are off the hook.

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