Dawn Hand Renewal with Olay Beauty
Posted by Reporter on Tuesday
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According to a recent national survey conducted by Harris Interactive on behalf of P&G’s Dawn brand, among 500 U.S. adult women, about three in five (59 percent) women believe their hands reveal their age. Additionally, 98 percent of women maintain a beauty or moisturizing regimen, taking at least one step to keep their hands looking youthful and soft. As daily beauty upkeep proves to be an important part of women’s everyday routines, Procter and Gamble (P&G) has launched Dawn Hand Renewal with Olay Beauty, an innovative new dish soap that provides the added benefit of hand beautification. The product’s unique combination of Dawn’s cleaning power and revolutionary technology effectively cleans dishes while transforming the look and feel of your hands in just five uses.
The survey also showed that 94 percent of women believe there is at least some occasion when hand softness and appearance are paramount. Whether hosting holiday gatherings or simply cleaning up after family dinners, Dawn Hand Renewal with Olay Beauty helps keep hands looking and feeling soft. “There are times when the look and feel of my hands are especially important to me, particularly this time of year.” said Joy Bergin of Hot Moms Club, a national network helping moms everywhere live more powerful lives. “As a busy mom who is even more strapped for time during the holidays, I understand the importance of multitasking, and what better way is there than by bringing my beauty regimen into the kitchen? The concept of Dawn Hand Renewal with Olay Beauty is remarkable; it’s good to know there are products that allow me to accomplish household tasks without sacrificing what’s important to me.”
Used exactly like traditional Dawn - either squeezed into a sink of warm water or applied directly to a moist sponge to wash dishes - the strong cleaning formula in Dawn hand Renewal with Olay Beauty cuts grease from your toughest messes without drying out your hands.
“Dawn Hand Renewal with Olay Beauty features enzymes and our unique surfactant technology to help seal the moisture in your hands while you do the dishes,” said Dawn Brand Manager Ryan McLean. “We understand our consumers don’t want to sacrifice beauty or cleaning power, and this product allows for superior everyday housework while at the same time beautifying their hands in only five uses.”
Dawn Hand Renewal with Olay Beauty retails at $2.99 and is available at mass merchandise, grocery and drugstores nationwide. To learn more about Dawn Hand Renewal with Olay Beauty, visit www.dawn-dish.com.
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