Syneron elure Advanced Dermal Whitening
Posted by Reporter on Wednesday
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Syneron Medical Ltd., an innovator in the development, marketing and sales of elos combined-energy medical aesthetic devices, today announced the commercial launch of the elure topical whitening products in several Asian markets.
Skin whitening is one of the fastest growing segments of the global beauty industry. The Asian market is estimated to be around US$18 billion per annum in size(1). The global whitening market is expected to grow over 10% annually(2), with major opportunities emerging from the rapidly expanding Asian markets.
The elure advanced dermal whitening product is the first scientifically proven enzymatic skin whitening treatment that targets and decomposes melanin to reveal a visibly lighter and exceptionally luminous skin tone. This product line is based on the a unique scientific discovery of a naturally occurring bio-active substance, Melanozyme, working in cooperation with scientists in the field of biotechnology and enzymes and with international cosmetic experts.
Melanozyme acts to decompose the melanin in a clinically proven, fast and safe manner with no side effects. It is combined with a bio-activator to diminish the dark colored pigment in the skin. Unlike several other whitening products in the market, the elure product line does not contain Hydroquinine which may cause side effects such as skin redness and burning sensation.
“As a global leading provider of medical aesthetic devices, we are pleased to expand into the skin whitening arena with our established track record in technological innovation,” said Shimon Eckhouse, Chairman of the Board at Syneron. “The elure treatment is designed to treat uneven discoloration associated with aging and sun damage, by gently eliminating the darker pigmentation when it appears at the upper layers of the skin, resulting in a whiter and brighter skin.”
elure includes a complete range of skin products that have been researched and tested on all skin types. Studies have shown faster results when compared to other products in the market. Clinical studies(3) results were as follows when used twice a day for 28 days:
- 82% of the subjects demonstrated a significant decrease in their melanin index
- 91% of the subjects showed an overall improvement in fairness and skin tone
The new product line will be available for sale in Q1 2010 at dermatologists’, beauty salons and spas throughout Asia.(1) Source: in-cosmetics Asia
(2) Source: Euromonitor International
(3) Asian trial was managed by DermScan Laboratories, France
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