TEMPTU AIRbrush Makeup System and AIR pod makeup
Posted by Reporter on Tuesday
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Temptu, the worldwide leader in high-performance professional airbrush makeup for film and television, announces the exclusive launch of the Temptu consumer line in Sephora, Fall 2009. The TEMPTU AIRbrush Makeup System and AIR pod makeup, an innovative consumer airbrush makeup system for at-home and everyday use, is a highlight of the collection.
“We channeled Temptu’s professional history, hi def airbrush expertise, and technological innovation to create a radical evolution in airbrush makeup for everyday use, without sacrificing quality or results,” says Michael Benjamin, President and CEO.
Temptu Exclusive Partnership with Sephora
Temptu is proud to announce an exclusive retail partnership with Sephora, the leading specialty beauty retailer, including unprecedented in-store demonstrations and educational components.
“We are thrilled to be the exclusive retail partner for Temptu, the unrivaled leader in professional airbrush makeup systems,” says Margarita Arriagada, Sephora’s SVP of Merchandising. “Sephora is committed to bringing the most innovative technological advances in the beauty industry to our clients and Temptu is a true makeup revolution. Through Temptu, our clients can experience unparalleled application technology with professional results from the comfort of their home. With the arrival of the high-definition digital age, we are confident our clients will be as excited to join the Temptu airbrush revolution as we are.”
Temptu and Sephora have partnered to create a Temptu-branded educational and experiential lab for the Sephora shopper in the newly launched Sephora Beauty Studio. Sephora beauty experts will offer AIRbrush product training and “express services” to consumers to encourage experimentation and learning with the new Temptu AIRbrush technology.
Temptu to the Consumer
The Temptu Consumer makeup line includes the patent-pending Temptu AIRbrush Makeup System and makeup AIR pod — an easy-to-use, at-home airbrush makeup system that utilizes a disposable pod system. Makeup is encapsulated in pre-arranged pods that contain foundation, blush and highlighter. Each Temptu AIR Pod contains 1 – 2 months of makeup, is self-sealing, and enables one to achieve a range of application.
Temptu Retouch is a complementary product that includes all-in-one, on-the-go, conventional brushes with makeup – foundation, blush, powder, and highlighter — for touch-ups.
The Temptu AIRbrush Makeup System, AIR pods and Retouch will be available online at www.sephora.com August 1, 2009, and in Sephora stores nationwide September 15, 2009. The product retail price range is from $35 - $225.
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